Want to transform your internal communications in 2025 without expensive consultants or complex frameworks?
Are you curious how to make your comms more effective, without months of intensive research?
Then you're in luck!
Because I'm super excited to launch something I’ve been working on for months - my Internal Comms Audit Playbook focused on channels and content.
This playbook is a my new collection of ready-to-use templates and checklists to help you review your channels and content - without consultants, complex frameworks or big budgets.
Every week, internal communicators tell me they need to review their channels but feel stuck. They know changes are needed but aren't sure where to start. They can't justify expensive consultants but need a systematic way to improve their communications.
I see these sentiments in my DMs and emails all the time:
- “I know we need to review our channels but don’t know where to start.”
- "Our content isn’t working but I’m not sure why - people say we don't tell them anything but we told them 5 times!”
- “We can’t afford consultants but we need to do SOMETHING”
That's exactly why I created this playbook.
This isn't about hiring someone to tell you what to do. It's about giving you the toolkit to conduct the audit yourself. You know your organisation best - you just need the right tools and guidance.
Because honestly, I'm not a big fan of swooping in as a consultant and telling you how to fix everything. I think it's much more valuable for you in the long run if you do the review and identify the recommendations yourself - with some help and guidance from me along the way.
Inside the playbook, you'll find 15 practical templates ready to use today. Step-by-step guidance takes you through evaluating your channels, reviewing your content and building evidence-based recommendations for improvement.
Each template is ready to use straight away.
This playbook is the first complete system that gives you everything needed to conduct a professional audit of your channels and content yourself. No more cobbling together frameworks you found on google, no more wasted hours poring through LinkedIn searching for tips. Just practical templates and clear guidance based on real internal communications experience.
Think of it as having a consultant's expertise in a box - you get the professional approach without the professional fees.
After using this playbook, you'll know exactly which channels work (and which don't), have evidence to back your recommendations and feel confident about your improvement plans.
This is perfect for you if:
- You want to evaluate your content and channels systematically
- You need practical tools, not theoretical frameworks or concepts
- You're short on time and resources
- You don't have the budget for an expensive consultant
- You want to drive real, evidence-based improvements
- You don't want to spend weeks googling how to do a DIY audit
- You want templates that are ready to use immediately
- You aren't sure where to start
That's what this playbook is for. It’s designed for YOU to conduct the audit yourself. No outsourcing the learning. No complex methodologies. Just practical templates and clear guidance to help you evaluate your channels and content systematically, identify strengths and weaknesses and make informed decisions about improvements.
Here's what Gary McLaughlin, Comms Manager with Intact, has to say after getting his hands on an early copy of this playbook:
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As someone who recently did their first comms audit, having a guide like this would have eliminated many great episodes of self-doubt through the process. It's brilliant, and this playbook can be used again and again each year.
— Gary McLaughlin, Communications Manager
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Honestly, this is the resource I wish I’d had when I was working in-house and couldn't afford to hire an external consultant. I never had €10,000 to spend on an external consultant to do a review - even though I was definitely eager to do an audit. I would have loved a DIY option. I think I built this for past me... and I think it will help you a lot.
Because really... an audit of your channels and content doesn't have to be massive and daunting and expensive. I want it to be easier for you to tackle yourself. Doing an audit will help you understand what you have, what’s working and what kind of changes you need to make to become more effective.
Get instant access to my new playbook here 👇
This playbook is deliberately designed to help you systematically review and improve your comms channels and content - no consultant required.
As ever, if you want more in-depth support from me, you are welcome to join me in The Curious Tribe.
Thanks for reading and stay curious,
Joanna
Find me on YouTube, TikTok, LinkedIn and check out my book
Want to work together?
- Join The Curious Tribe. This is my membership community for ambitious, curious communicators who want to achieve more in their roles and have fun at the same time. Membership allows you to work directly with me for 12 months, make deep connections with other communication pros who 'get it' and improve your skills through training and learning. More info here.
- Take a shortcut. I've developed a collection of tried-and-tested templates, checklists and how-to guides for the key processes you'll need in your role as an internal communicator. You can download my Internal Comms Cheat Sheets here.