​

Hey Reader,

Each week in this newsletter I answer a question from a reader. This week's question comes from an internal communications manager in the UK who asks:

If you’re asking the same thing, you’re not alone. I hear from lots of internal comms professionals who have tried ChatGPT or Copilot a few times, maybe got some mediocre results, and are sort of left wondering what all the fuss is about. Lots of people are using AI to create content and then feeling disappointed when it sounds generic or off-brand. But here's the thing, AI can do SO much more than write your newsletter articles.

[Plus, if you’re like me, you probably ENJOY writing so you don’t want to outsource this part of your role.]

Why not think of AI less as a content writer and more as your thinking partner, your full-time internal comms intern who can help you think through lots of different aspects of your work?

Let me show you what I mean with some real examples of how communicators are using AI right now.

Your employee listening assistant

One of my clients recently ran an employee engagement survey with 800+ responses to open-ended questions. She fed all the responses into Copilot and asked it to identify the top 5 themes, provide a sentiment analysis and flag any urgent concerns.

What used to take her an entire day took 5 minutes. Now she can invest her time in figuring out what action to take based on the findings, rather than spending days knee-deep in the data. This is very smart and very efficient.

Another communicator in my network is using AI to analyse focus group transcripts as part of her internal comms audit. She asks it to identify recurring themes, pull out the most compelling verbatim quotes and suggest what topics employees care most about. This helps her understand what's emerging across all the focus groups and what this means for internal communication in the company.

Your content repurposing intern

You can also use AI to repurpose your content across multiple channels. Let's say you've got a brilliant article about your company's new sustainability initiative that performed really well. You need to turn it into speaking notes for your CEO's townhall, slides for the leadership meeting, a video script and a snappy call-to-action for your digital screens.

Instead of starting from scratch for each channel, you feed that original article into an AI tool and ask it to repurpose the content for each specific format. What used to take hours now takes minutes.

Your SMART objective writer

You could also consider using AI to help you create your strategic objectives. If you've ever struggled with making an objective SMART (specific, measurable, achievable, relevant, time-bound), AI will help you enormously.

Dump all your messy thinking into your AI tool - what you're working on, what you're trying to do, what your end goal is. Ask: "What information do you need from me to turn this into a SMART objective?" It will work through the thinking with you and ask you questions about your business goals, baseline measures, target measures, timeline etc and give you a crisp SMART objective at the end. It may not be perfect but it will probably be 80% there, making life much easier for you.

Want 38 ready-to-use AI prompts like these for internal comms?

These examples are just the tip of the iceberg. There are dozens of ways AI can save you time and effort, but only if you know what to ask for and how to ask for it.

That's exactly why I created my course 38 AI Prompts That Act As Your Internal Communications Assistant.

No guesswork. No trial and error. Just 38 expert-crafted prompts that you can copy, paste and use today. The prompts are in these categories:

• Get organised (9 prompts): Task prioritisation, daily scheduling, 90-day plans, difficult conversation structures
• Communications planning (10 prompts): SMART objectives in 30 seconds, business goal alignment, employee personas, strategic presentation prep
• Content creation (10 prompts): Content repurposing, tone of voice adaptation, channel optimisation, proofreading
• Measurement & evaluation (9 prompts): Metrics identification, focus group facilitation, survey questions, sentiment analysis, thematic analysis

These prompts work with any AI tool your organisation allows you to use. ChatGPT, Microsoft Copilot, Claude, whatever your IT department has approved. When I originally created this course, I focused on ChatGPT but the prompts are completely platform-agnostic.

The course includes video walkthroughs where I show you my thought process, plus a downloadable PDF with all 38 prompts ready to use.

Don't take my word for it, here's what some course students have to say:

This course gives you the shortcuts I've learned from hundreds of hours of experimentation. 38 prompts ready to copy and paste today. Each one can save hours of time, freeing you up for more creative and strategic work.

If you're spending even one hour per week on tasks that AI could handle in minutes, this course pays for itself immediately.

Why not invest in yourself before the year is out?

Thanks for reading and stay curious,

Joanna

​

Find me on YouTube, TikTok, LinkedIn and check out my book

Want to work together?

• Join The Curious Tribe. This is my membership community for ambitious, curious communicators who want to achieve more in their roles and have fun at the same time. Membership allows you to work directly with me for 12 months, make deep connections with other communication pros who 'get it' and improve your skills through training and learning. More info here.
• Ready to review your channels and content but don't know where to start? Download my practical Internal Comms Audit Playbook to guide you through a DIY audit - no expensive consultant needed.​ This has ready-to-use templates and checklists to give you a systematic way to do your own audit which you can repeat every single year. Get it here.
• Take a shortcut. I've developed a collection of tried-and-tested templates, checklists and how-to guides for the key processes you'll need in your role as an internal communicator. You can download my Internal Comms Cheat Sheets here.​

​

​

​

​

​

​

​

​

​

​
​Unsubscribe ·